More and more, a good website is becoming a critical part of marketing your enterprise or service. Many potential clients will make decisions on who receives their business based on a Google search and some web browsing. Make sure the the face you show the world online is everything it can be.

Here are some things to think about as you make decisions about your website...

1. Value quality over size. If your budget requires you to choose between a small, excellent site and a huge, mediocre one, choose excellence. You can always expand your site as your future budget allows, but it's tough to fix ugly.

2. Use great images. You can build an entire site around one good picture. Alternatively, bad pictures can tarnish an otherwise great site. Our professional photographer can supply you with phenomenal shots, or there are many options for quality stock photography online. Whatever your source, it's worth the investment.

3. Optimize your site for search engines. When someone searches Google (or similar search engines) for keywords related to your business, you want your site to appear as near the top of the results list as possible. This is a complicated, multi-faceted effort. Make sure that your designer is well-versed in SEO (search engine optimization).